NISSAN: Rogue Raiders

TO BE CONTINUED…

We again leaned into classic cinema tropes to bring thrill where there was once only mundane retail marketing. This time we took inspiration from classic action-adventure movies and partnered with Golden Globe-nominated director Marc Forster to drop viewers into a bonafide summer blockbuster!

At TBWA\Chiat\Day New York, I co-led Nissan United across the Americas, leading a multidisciplinary team across dozens of integrated campaigns and hundreds of assets each year.

For Nissan’s sales events, I created a platform based on a simple truth: in film, cars drive the story and the action. Each campaign took on a different cinematic genre, from rom-com to action-adventure, all laddering back to Nissan’s Built to Thrill positioning.

Rogue Raiders is one example of the platform in action. For another, see Romance Comes Standard.